More than ever, people are using social media to connect with each other, find information, and discover new ideas. Here are some statistics to help understand how social media has become an integrated part of people's lives.

According to the Pew Research Center, the percentage of online adults who use social networking sites has steadily risen. As of January 2014, 74% of all online adults use social networking sites. 

  • 188.2 million people in the US watched 52.4 billion online content videos in December 2013. The average American spent more than 19 hours watching online video. (Comscore 2013)



  • More than 58% of marketers who have been using social media for one year or longer improved search engine rankings (

Over the last four years, each of the social media platforms has seen a significant increase in usage by US adults (

  • Of those who have been using social media for at least 1 year, 69% found it useful for building a loyal fan base.(


  • Video in email marketing has been shown to increase click-through rates by over 96%. (Implix 2010 Email Marketing Trends Survey)