SERVICES
NTI Upstream is a full-service creative and digital marketing agency that creates impactful outreach and awareness campaigns that drive behavior change.
We offer the following services:
Research and Strategy
Research and strategy are foundations for effective outreach, awareness, and creative development. These services help ensure that campaigns are grounded in insight, align with messaging goals, and speak meaningfully to the target audience:
Audience and segmentation research
Audience insights
Brand strategy
Communications and campaign strategy
Performance Forecasting
Creative and message testing
Stakeholder alignment
CREATIVE DEVELOPMENT
Creative development is the process of transforming strategy and ideas into tangible, impactful content that resonates with audiences and drives results. It involves concepting, scripting, storyboarding, visual design, and production – all grounded in a deep understanding of our client’s brand, goals, and audience. Creative development is a collaborative process that connects insight with imagination. NTI Upstream gives shape to our client’s campaign messaging, elevating their stories and ensuring consistency across all platforms and formats. Great creative development leads to stronger engagement, clearer communication, and more effective outcomes.
Brand development
Graphic design
Copywriting
Content development
Blogging
Video production
Animation
Website development
SOCIAL MEDIA
Social media has evolved from merely connecting people to becoming a conduit for organizations to reach and engage with their target audience. NTI Upstream specializes in crafting customized social media strategies and content that amplify your organization’s message and goals:
Research and strategy
Content mapping and creation
Channel setup and optimization
Execution
Channel and community management
Paid social advertising
Measurement, analytics, and reporting
Competitor analysis and monitoring
WEBSITE AND MICROSITE DEVELOPMENT
Sometimes, a dedicated online space is precisely what you need to support your campaign efforts. We thoughtfully design beautiful, modern, intuitive websites and microsites using Squarespace, which include integrated data and analytics tools.
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) is the cornerstone of online success. It includes many techniques and strategies to improve a website's search engine ranking and enhance its online presence. SEO encompasses a holistic approach to ensure maximum visibility and relevance on search engines like Google, Bing, and Yahoo, from optimizing website structure and content to building high-quality backlinks and implementing technical optimizations.
NTI Upstream will help increase visits to your website and other digital channels, driving conversions and campaign key performance indicators (KPIs). Our SEO capabilities include:
Site audit and analysis
Technical SEO audits
On-page SEO optimization
Keyword mapping and optimization
Competitor analysis
Content creation
Backlinking
ANALYTICS, MEASUREMENT, AND REPORTING
Analysis, measurement, and reporting involve systematically evaluating performance data to determine how well a campaign achieved its intended objectives and whether it generated a positive return on investment. This process includes tracking key performance indicators and audience engagement. By comparing actual outcomes against predefined goals, we can assess which channels and messages had the most impact and how efficiently resources were allocated. Effective analysis goes beyond raw numbers—it uncovers insights into audience behavior, campaign touchpoints, and performance. It enables us to adapt, iterate, and optimize campaign efforts to maximize impact.
