About NTI Upstream

A person standing near a river hears a call for help and sees someone drowning. He jumps in and pulls the struggling swimmer out of the water and resuscitates him. As he finishes resuscitating the first swimmer, a second cries out. Again, he enters the water and with great effort hauls the second drowning person ashore. A third person calls out for help and he jumps to the rescue and nearly drowns in the effort, but manages to pull the third person out of the river. An admiring crowd has gathered when a fourth person calls for help and our hero walks away. Someone in the crowd shouts, "Where are you going? What about this person who is drowning?" He turns and says, "I'm tired of rescuing people from the river. I'm going upstream to find out who's pushing them in."

NTI Upstream is a recognized leader in translating information and knowledge into educational programs and materials accessible to both professionals and the public. Our catalog includes acclaimed works of narrative and research-based non-fiction, award-winning films and videos, and informative software, brochures, and training manuals. NTI Upstream’s creative division, Chasnoff Media, specializes in creating web-optimized video experiences for distribution and integration into our clients' email, social media, and web marketing and awareness campaigns. Chasnoff Media recently won three honors at the 8th Annual Shorty Impact Awards for its work on the Safer Sacramento Fentanyl Awareness Campaign. Read and learn more.