Animated Video Series
How do you start a conversation with a patient about the dangers of marijuana use during pregnancy? How do you speak with your child's teacher about his or her brain-based behavior problems due to prenatal alcohol exposure? These are tough topics to talk about, especially with people that have little or no understanding about the dangers of prenatal substance use.
That's why we created the Animated Video Series - to provide healthcare professionals, caretakers, parents, families, and educators with a simple and engaging way to share easy-to-understand information about the dangers of alcohol use during pregnancy, marijuana use during pregnancy, and secondhand smoke.
The videos are available in both English and Spanish and can be played on any device. The videos are also available on DVD. You can loop the videos in a waiting room or office, or play them individually in a health education class or clinician/patient meeting. How and where you show them is up to you.
Through the use of the four educational strategies listed below, we can impact how a message is perceived, accepted, and perhaps move decision-making in a positive direction. Taking a fresh approach to content and information delivery is the first step to changing behavior and improving healthcare outcomes for women, children, and families.
Four Educational Strategies
Educational research shows that in order to enhance the public's readiness to learn, accept new information, and change behavior/practice, there are four basic requirements:
Social validity: Information presented in a way that fits with the viewer's life and values.
Accessibility: Information must be "in the moment" or easily accessible in the moment that it is needed and most important.
Ecological validity: Information must be delivered within an environment that is appropriate and non-threatening.
Stakeholder participation: Listener is given the opportunity to actively engage with the information and feel in control of the information they are being given.